Here’s what we’re thinking about
Change has been a big topic of conversation at Vested recently. Not just because our industry is ever-evolving, but because here at Vested we know that change - in business terms, and in terms of our audiences’ behaviour - can be a daunting thought. So we wanted to dig into what drives change, what it means, and how we can tap into the mechanics of change to drive awareness, engagement and action within our audiences. This is why we are launching Vested Change; a new proposition to help our clients navigate changing audience beliefs and behaviours, changing business environments, and changing industries through marketing communications.