Managing Director, UK
Katie works in Vested’s London office and has 13 years’ experience in the financial services industry across a wide range of sectors including mobile payments, insurance, savings, credit cards and business banking. She is skilled at planning and strategy development, audience analysis, project management and delivery, and is able to quickly identify what a client needs to deliver results. Katie has worked for well-known brands such as HSBC, Barclays, American Express and Allianz. Her passion is for understanding audience behaviours, the triggers to change them and delivering integrated campaigns to affect a change.
Katie was named a Rising Star in PR by Gramercy Institute in 2018. She also participated in the 2016/17 Women in PR Mentoring Scheme which aims to encourage and support more female leaders in the communication industry.
“Motivating audiences to think and do things differently, is what motivates me. Luckily working in financial services, this often means our work leads to better financial outcomes for businesses and consumers. It’s win win!”
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