Why Vested?
INTELLIGENCE
Part of what differentiates Vested is our deep passion for financial services. We take our commitment to the industry seriously, which is why our teams are FINRA and CFA trained and certified. We even have our own Chief Economist. This intense focus gives us unique perspectives on how financial services firms can better tell their stories.
INTEGRATION
Success is holistic. Through integrated communications and marketing strategies, we tell stories across paid, earned, shared and owned channels to ensure all channels are working together to leverage the most comprehensive results for clients.
INNOVATION
Technology is changing the way we communicate. Our team not only takes advantage of advancements in the space, but we’ve also created some of our own. We’re the first PR firm with a VC arm, Vested Ventures, and we’ve created a free, proprietary tech platform called Qwoted, which connects business reporters and expert sources.
Our friends are doing great things
What we’re thinking
Thanksgiving Spending 2023: The Good, the Bad, and the Turkey
With another Turkey Day right around the corner, we here at Vested are thankful for a lot this year, like great clients, a growing team, and the Fed continuing to pause rate hikes. One of the things we’re most grateful for? Catching a break in the price of turkey.
Are Banks Failing to Address the Unique Needs of Women?
Survey data suggests that financial anxiety among women has worsened in recent years, even as banks say that they are focused on addressing the specific needs of women. Vested CEO Binna Kim shares the importance of technology and data with The Financial Brand.
Stemming the Flow of Red Ink
As the Federal Reserve’s counter-inflationary efforts have raised interest rates, deficits and debt concerns have risen on the national agenda. Chief Economist Milton Ezrati breaks down the proposals presently emerging from policy discussions on how to combat the increase.
Meet the team
Culture is an integral part of what makes Vested a truly unique place to work. Meet our greatest asset – our people!
