One thing is certain – the insurance brands who can be agents of change will help shape the future of the industry. Vested is deeply engrained in the insurance landscape and understands the trends (think shifts in consumer behavior, regulatory uncertainty and climate change) that are changing the way we understand and quantify both risk and opportunity. We work with insurance companies to capitalize on the underlying opportunities, positioning clients as the change-makers they are.
How We Support Insurance Brands
Our digital-forward but channel-agnostic approach to corporate storytelling is aligned with insurance company growth initiatives. We understand how to message to various audiences — providers, clients, policy-makers, and internal stakeholders — and help insurance companies position for an ever-changing world.
MEDIA PLAN DEVELOPMENT
Build credibility with consumers and stakeholders through strategic and tactical media relations plans, impactful messaging across channels, and showing up at the right conferences for your audience and business.
EXECUTIVE COMMUNICATIONS
Leveraging the unique perspective of your company’s C-suite executives helps to humanize your brand, especially in the insurance space. Vested’s expert teams manage thought leadership, speechwriting, and media training to execute executive communications plans for your chief officers.
CREATIVE
Our experienced design teams have worked with the largest names in the insurance space, bringing the deep industry expertise needed to bring your brand to life across digital and physical assets.
ADVERTISING
Insurance is a crowded space, but your brand offers unique products and services that make you stand our among the competition. Our full funnel advertising approach builds brand recognition, educates consumers, and ultimately drives business growth in a competitive marketplace.
DIGITAL MARKETING
Vested specializes in end-to-end digital marketing strategies that bring together PPC, SEO, social media, automation, and other channels to generate leads through targeted campaigns.
BRAND & CORPORATE REPUTATION
We develop in-feed ads, sponsored articles, and branded content that seamlessly integrates into the platform where it appears for an uninterrupted user experience.
CRISIS COMMUNICATION
It might seem ironic for insurance companies to need crisis planning, but it’s vital to swiftly address and mitigate reputational risks during unforeseen events, ensuring transparency and maintaining customer confidence.
CONTENT
Insurance can feel complicated, but Vested makes complex topics digestible with the content your consumers need to take the guesswork out of choosing you as their provider.
Work with an Agency with a Proven Track Record
Insurance Case Studies
We work with the biggest and best providers to tell their stories and shape the future of fintech.
