Here’s what we’re thinking about
Harnessing the Power of Finfluencer Marketing
5 ways fintech and financial services marketers should approach influencer marketing.
In a Changing Media Landscape, Authenticity and Connection Matter More than Ever
AI is not only thing disrupting financial services advertising.
When Your Brand Checks into The White Lotus
Duke University’s unexpected portrayal in The White Lotus Season 3 highlights the challenges of brand safety in popular media.
Why Financial Brands Must Think Like Publishers in the Age of AI
Financial brands must embrace a publisher mindset in the AI era. AI-driven content strategies build deeper connections, enhance storytelling, and optimize engagement in real time.
Digital Marketing for Financial Services: Tips, Ideas & Strategies
Unlock the power of digital marketing in finance with Vested. Drive engagement and build trust with expert strategies tailored for financial services.
Social Media for Financial Services: Benefits, Tips & Strategies
Discover powerful strategies for financial services social media marketing with Vested. Maximize engagement and grow your brand effectively.
Master Selfie Videos for LinkedIn Growth
Master the art of selfie videos for LinkedIn. Learn why authentic, unfiltered content drives engagement, what video formats work best, and how to create viral-worthy videos with just your phone.
Our Branding Philosophy: How to Tell an Impactful Story
From understanding your target market to defining your brand personality, we break down the key steps to building a powerful brand.
Leverage Customer Analytics and Insights in Financial Services Marketing
Learn how financial brands can use customer insights to enhance marketing strategies, improve engagement, and drive ROI.
Tackling the Challenges of Content Marketing in a Regulated Industry
Discover the strategies to balance creativity and compliance effectively.
Content Marketing for Financial Services: Tips, Ideas & Strategies
Unlock the power of content marketing in finance with Vested. Drive engagement and build trust with expert strategies tailored for financial services.
2025: The Year of Non-Traditional Media
As traditional media declines and trust erodes, non-traditional platforms like podcasts, YouTube, and Substack are shaping the financial PR and advertising landscape in 2025.
PPC for Financial Services: A 2025 Playbook
Create impactful PPC strategies with actionable tips on audience targeting, ad copy, and compliance management.
How to Do SEO for Financial Services: Ultimate Guide for 2025
Drive qualified traffic to your financial website with our comprehensive SEO guide. From E-E-A-T to YMYL, we cover essential techniques.
How to Successfully Build an Investor Relations Strategy
Learn the key steps to create a successful investor relations strategy, engage with investors, and enhance corporate communication.
Effective Strategies for Launching Financial Products
Launching financial products successfully requires the right strategies. Explore actionable tips, real-world examples, and expert insights into effective financial product marketing.
Making the Most of Influencer Marketing for Financial Services: A Guide
Influencer marketing brings engaged audiences when done well. Use this guide to build your strategy for marketing your financial services.
The Power of Great Content: Unlocking Brand Awareness, Loyalty and Growth
Discover how high-quality messaging, thought leadership, and digital campaigns can build trust, boost visibility, and drive meaningful engagement for long-term success.
How to Maximize ROI in Financial Services Marketing
Looking to stretch your marketing budget? Discover top strategies to increase ROI and get the most out of every dollar spent.
Preparing Financial Firms for Election Uncertainty
Prepare for election uncertainty with clear communication strategies. Learn how to align internal teams, proactively engage clients, and navigate market volatility through transparent, expert messaging.
Make the Most of Your Year-End Marketing Budget
As the year draws to a close, now is the time for marketing teams to strategically invest their remaining budget in enhancing brand presence, engaging social media initiatives, internal training, and research-driven decisions to set the stage for success in 2025.
Gramercy Financial Marketers' Forum: AI and the Future of Financial Marketing
Read the summary from David Simpson's panel discussion on 'AI and the Future of Financial Marketing'.
Affiliate Marketing Guide for Financial Services
Learn how affiliate marketing can drive growth in financial services. Explore strategies for promoting financial products through targeted partnerships.
The Rollercoaster Journey of Reddit and Financial Services
Explore the rise of Reddit in financial services, from its impact on search results to the challenges and opportunities it presents for brands.
How Often Should You Email? (It's More Than You Think)
Learn how to optimize your email marketing strategy by sending more frequent, personalized emails, with tips on delivering fresh, high-quality content.
Hop Off the New Lead Treadmill
Discover how shifting your focus from constantly acquiring new leads to nurturing long-term customer relationships can stabilize revenue and increase business growth.
Is YouTube the New CNBC? TV Trends to Consider for 2025
Are you adapting your advertising strategy to the changing media consumption landscape?
The Complete Guide to Brand Strategy for Financial Services
Discover essential strategies for crafting a powerful brand in the financial services sector.
At the Vested Library with James McKenna at Finastra
James McKenna, senior PR leader at Finastra, shares his thoughts on speaking to various audiences, keeping the customer at the center, and his top tips for working with an agency.
Internal and External Communications Considerations During Special Situations
Explore how organizations can effectively manage internal and external comms during critical events, ensuring empathy, clarity, and brand protection.
Building a Fintech Marketing Strategy with 2024 Trends & Insights
Expert strategies for designing a fintech marketing plan that drives growth and engagement.
Top 4 Fintech Marketing Obstacles
Explore the top 4 challenges facing fintech marketers today and discover actionable strategies to overcome them.
Financial Branding: Ideas, Inspiration & Best Practices
Learn best practices for financial branding, get inspiration from successful brands, and find out how to build a brand kit in this guide from Vested.
Crafting an Ever-Evolving Editorial Calendar
Vested Managing Director Eric Hazard shares his advice on staying true to your organization's editorial objectives and how to make the most out of your content with PR Daily.
Is the UK a Hostile Environment for Bigwigs Who Forget the Basics?
Are there lessons to be learned from the recent NatWest fallout? Vested Associate Director Henry Adams examines the current environment in which the story is unfolding and and the implications for business leaders moving forward.
MAD//Fest 2023
Account Executive Marcus McGrigor shares his key learnings from this year's MAD//Fest marketing festival in London.
What Google Analytics 4 Means for Your Business
Google Analytics 4 (GA4) is here to stay and Universal Analytics has officially been retired. What does that mean for your organization and why does it matter?
Threads Is Huge. Sew What?
Meta’s Threads has been out only a few weeks, but it already has become a major player in the social space. But is it the Twitter killer everyone was anticipating?
How Can Businesses Celebrate Earth Day Authentically?
How are your Earth Day comms shaping up? Account Director Megan Lloyd shares her top pointers for brands planning to weigh in.
After SVB Collapse, Regional Banks Hustle to Protect Their Reputation
Vested US CEO Amber Roberts weighs in on how her teams are responding to the aftermath of the SVB collapse and the importance of communications in uncertain times.
You Can Bank on This Crisis Communications Toolkit
In the finance world, bad news travels fast, and rumors travel even faster. All PR professionals know that in a crisis situation, every second you’re not actively participating in the conversation is a strike against you. The Vested Crisis Communications toolkit provides you with guidance that all FinComm pros can follow when planning for and responding publicly to organizational emergencies.
Maximizing the Vested Media Map
The recently launched Vested Media Map is a great tool to uncover valuable media trends and insights to help you stay ahead of the competition. This deep-dive video will help you discover how to maximize its potential.
PR and Communications Resources for Growth
During times of turmoil, smart orgs get resourceful. There are many free or low-cost resources that can help early-stage brands carve out a competitive advantage in the PR and marketing communications space. These are some of Team Vested’s favorites.
Charting the Media Landscape with the Vested Media Map
Vested is excited to announce the official launch of the Vested Media Map, a real-time dashboard of top media topics across core industries.
The Role of Reputation in Uncertain Markets
With market fluctuation and economic uncertainty at a high, brands are under increased pressure to manage their reputations. Director Jo Field examines how increased scrutiny impacts communications strategies.
At the Vested Bar with Shari Dodgen: Vice President of Global Corporate Marketing at Trintech
Shari Dodgen, Vice President of Global Corporate Marketing at Trintech, sits down at the Vested bar to discuss communicating with a global mindset, speaking to various, complex audiences, and how the culture at Trintech has evolved thanks to powerful female leadership.
Three Trends for Communication Professionals in 2023
At the final Breakfast & Brainfood event of the year, marketing leaders met to discuss the third annual Financial Narrative, Financial Marketers’ Index. They reviewed key learnings from 2022 and looked ahead to the challenges and opportunities we expect to face in 2023.
A New Standard in Climate and Investing: Most Effective Content Marketing Campaign 2022, Financial Services Forum Awards
The Vested UK team led the go-to-market strategy for CFA UK’s Certificate in Climate & Investing, which resulted in winning the Most Effective Content Marketing Campaign 2022 at the Financial Services Forum Awards.
Financial Services Brands on Twitter: Should They Stay or Should They Go?
What does Elon Musk's Twitter takeover mean for brands and advertisers who rely on the platform? Vested's social media experts share the advice they’ve given to financial services clients about posting and advertising on Twitter during this uncertain time.
What Is a Communications Professional’s Role in the Face of War and Crisis?
In times of crisis, communications professionals have to determine the right actions, provide expert counsel, and execute with compassion and tact. Account Executive Gabby DiCarlo examines the steps professionals took during the start of the Ukraine crisis and offers a path for moving forward.
At the Vested Bar with Jessica Zaloom: Head of Corporate Communications at WisdomTree
Jessica Zaloom, Head of Corporate Communications and Public Relations at WisdomTree, sits down at the Vested bar to discuss marketing to various audiences, her advice for those breaking into the industry, and how she successfully partners with her Vested team.
Understanding, Trust, Tone and Thoughtfulness: The Armory of Communicators
Managing Director Katie Spreadbury joined Signal AI to discuss the opportunities and challenges that a recessionary environment presents to B2B communicators. Dive into what she learned and how the panelists believe communicators can be most valuable to their consumers during times of volatility.
Vested Steps Behind the Camera
Account Assistant Marcus McGrigor got a taste of the media training and preparation he puts clients through with a series of mock interviews designed to make it feel like you're presenting to a live audience.
For the Love of Campaigns!
Campaign work can be rewarding, intriguing and challenging. Managing Director Katie Spreadbury explores the campaign process, the magic of collaborating with a team, and the moment when a complex idea comes to life.
5 Considerations When Developing Your ESG Strategy
Learn how ESG-focused industry leaders build strategies in their own companies and the 5 key points to consider when developing your own ESG policies.
Cost of Living Crisis: How Does It Impact How We Communicate?
As the cost of living crisis continues to take its toll and inflation is expected to peak above 10% later this year, Account Director Amelia Graham explores what it means for both borrowers and savers in real terms and ultimately how brands communicate with their customers.
Landing a PR Job After Graduation
Between the applications, interviews, and waiting games, the process of landing a PR job after graduation can feel very overwhelming. After spending years learning a new skill set you suddenly are facing a brand new challenge - breaking into the job market. Senior Account Executive Madison Perrott shares tips to stand out from the crowd and better position yourself to land a job after college.
The Difference Between Paid, Owned, & Earned Media
There are many ways of getting your organization’s message across to the world. Broadly, these fall into three categories: Paid Media, Owned Media, and Earned Media. Each of these PR channels have their own strengths and weaknesses, and each serves an important role in developing a strong media mix.
Humanising Brands Is the Key to Unlocking Meaningful Relationships
Vested hosted a breakfast event in collaboration with LinkedIn to discuss the trends from the Finfluence Report that will drive the agenda for FinServ marketers over the next year and beyond. Learn more about what was discussed and where we can go from here.
The Many Mysteries of Decision Making
Joseph Devlin, Vice-Dean at UCL and a leading specialist in the sphere of neuroscience and marketing, shares how our brains impact decision making, even when it comes to brands and services.
At the Vested Bar with Lynn Kier: VP of Corporate Communications at Diebold Nixdorf
Join Keren Unrad, Vested's Head of Marketing as she interviews Lynn Kier, Vice President of Corporate Communications at Diebold Nixdorf. They dive into the power of storytelling in marketing, how to use global teams and perspectives to the benefit of consumers, and how Lynn boosts women in a male dominated industry.
LinkedIn-spiration: 4 FinServ Companies to Emulate on LinkedIn
Need inspiration for your corporate LinkedIn page? Check out these four best-in-class examples to revamp your existing strategy.
Decentralized Leadership is Key to Organizational Change
Decentralized leadership is the key to progressive organizational change. It's also a reflection of our increasingly decentralized world.
What Elon Musk Could Mean for Brands on Twitter
Elon Musk's takeover of Twitter could mean big changes (and problems) for brands.
TikTok #ForYou…and #ForYourBrand
Once thought of as an app for videos of dancing teenagers, TikTok has now become a platform for financial services brands and fintechs to create awareness among new audiences.
Where IR and Content Meet
First quarter earnings are around the corner, a time when the Investor Relations’ pages of a corporate website start gaining real traction. The IR role is an important one and a good content strategy, like a solid quarterly earnings, can drive eyeballs to your site.
The meaning of being customer-led
A wiser way to go public
JPMorgan Chase Adds Nutmeg to its U.K. Launch Plans
Reaching B2B Audiences in a B2H Way
Social Thought Leadership in a Time of Crisis
The Business Case for Increasing Your Social Media Presence
10 Fresh Marketing Ideas For Financial Services
