Marketing Tips Archives - Vested

Here’s what we’re thinking about

Financial Services Brands on Twitter: Should They Stay or Should They Go?

What does Elon Musk's Twitter takeover mean for brands and advertisers who rely on the platform? Vested's social media experts share the advice they’ve given to financial services clients about posting and advertising on Twitter during this uncertain time.

Keren Unrad, Head of Agency Marketing

What Is a Communications Professional’s Role in the Face of War and Crisis?

In times of crisis, communications professionals have to determine the right actions, provide expert counsel, and execute with compassion and tact. Account Executive Gabby DiCarlo examines the steps professionals took during the start of the Ukraine crisis and offers a path for moving forward.

Gabby DiCarlo, Account Executive

Understanding, Trust, Tone and Thoughtfulness: The Armory of Communicators

Managing Director Katie Spreadbury joined Signal AI to discuss the opportunities and challenges that a recessionary environment presents to B2B communicators. Dive into what she learned and how the panelists believe communicators can be most valuable to their consumers during times of volatility.

Katie Spreadbury, Managing Director

The Difference Between Paid, Owned, & Earned Media

There are many ways of getting your organization’s message across to the world. Broadly, these fall into three categories: Paid Media, Owned Media, and Earned Media. Each of these PR channels have their own strengths and weaknesses, and each serves an important role in developing a strong media mix.

Bryan Aungst, Contributing Writer

The Many Mysteries of Decision Making

Joseph Devlin, Vice-Dean at UCL and a leading specialist in the sphere of neuroscience and marketing, shares how our brains impact decision making, even when it comes to brands and services.

Katie Spreadbury, Managing Director

What Elon Musk Could Mean for Brands on Twitter

Elon Musk's takeover of Twitter could mean big changes (and problems) for brands.

Chad Schmidt, Vice President

TikTok #ForYou…and #ForYourBrand

Once thought of as an app for videos of dancing teenagers, TikTok has now become a platform for financial services brands and fintechs to create awareness among new audiences.

Chad Schmidt, Vice President