Here’s what we’re thinking about
CEOs Remain Silent as Trump Tariffs Shake the Market
As Trump’s new tariffs create market volatility, many CEOs remain silent, opting for strategic caution over public commentary.
Celebrating Women in Finance: An Inspiring Evening of Connection and Conversation
We hosted an inspiring evening of connection and conversation for leading women in finance.
The Complete Guide to Public Relations for Financial Services
Managing Director Eric Hazard shares the complete guide to public relations for financial services.
A Different Game Day for CEOs: Super Bowl Ads Aim to Drive Shareholder Interest
Pfizer and Meta used Super Bowl ads to shape corporate strategy, market perception, and investor confidence.
Vested Perspective: World Economic Forum 2025
Explore key insights from the 2025 World Economic Forum in Davos, from AI's transformative role in financial services to themes of sustainability, trust, and innovation shaping our collective future.
Striking the Right Balance Between CEO Visibility and Security
Discover strategies to balance CEO visibility and security, ensuring effective leadership while minimizing risks in today’s complex environment.
Five Questions For Post-Merger Communications
The five essential questions for effective post-merger communication, focusing on integration, alignment, and fostering a unified culture.
Advertising Trends Shaping 2025
Diving into the key advertising trends shaping 2025, from AI-driven targeting and Big Tech platforms to emerging creative tech and media strategies.
Financial Outlook 2025: Trends and Topics for the Year Ahead
Take a closer look at the trends Vested is monitoring across financial services as we move into the new year.
International Financial Comms and Marketing Agency Network Launches
A new international network of independent marketing and communications consultancies, specialising in financial services, has launched.
Gramercy Financial Marketers' Forum: AI and the Future of Financial Marketing
Read the summary from David Simpson's panel discussion on 'AI and the Future of Financial Marketing'.
Unlocking C-Suite Communication: Building Business Acumen and Influence
The top learnings from Ragan’s Internal Communications Conference at Microsoft’s Headquarters in Redmond, WA.
Podcasts Could Become the New Secret Weapon in Boardroom Battles
Elliott Investment Management is using an unconventional podcast series to influence Southwest Airlines’ boardroom battle, directly engaging investors and reshaping corporate communication strategies in the process.
Effective Marketing: Making Financial Services Valuable to Millennials and Gen Z
Millennials and Gen Z grew up in unusual and rapidly changing financial times. Learn how to market financial services to the younger, but increasingly influential, generations.
The Influencer Effect: Benefits, Strategies and Considerations for Influencer Marketing
Explore "The Influencer Effect" and discover how influencer marketing can elevate your financial services brand.
What Communicators and HR Can Learn from the Recent Jobs Report
Being a consistent, empathetic advisor is a big help.
Comms Lessons From the Paramount-Skydance Merger
A closer look at the impacts that the M&A process can have on employees and culture.
Tips for Communicating with Employees During a Spin-Off, Demerger or Divestiture
Vested Managing Director Ted Birkhahn shares the importance of employee communications when it comes to spin-offs.
Becoming B Corp Certified as a Wealth & Asset Manager
Bailard, a top wealth and asset management firm and long time Vested client, has officially received their B Corp certification after completing the process earlier this year.
Comms Lessons from Paramount’s Leadership Upheaval
When there’s a shakeup at the top of an organization, the impact cascades through the organization, creating ripple effects well beyond the executive level.
Changing the World of Finance
In partnership with Financial Narrative, Vested UK hosted three industry trailblazers, talking about the change they were making institutionally and individually within the financial services sector.
Proactive Strategies for Communicating About Activist Investors
Recent proxy battles offer insights into how communications can get out in front of the drama.
Consumer Confidence Amid Uncertainty
With inflation in the UK at a standstill and global elections looming, consumer confidence takes a dip.
The Post-ChatGPT Playbook: Key Learnings about Communicating GenAI
Key learnings from Vested's experiences on consulting with and advising our clients on generative AI.
Bank Branding: Ideas, Inspiration & Best Practices
Discover the impact of branding for financial services companies, particularly banking institutions.
The Impact of Marketing Automation for Financial Services
Discover the impact of marketing automation for financial services brands, including key benefits and use cases for the finance sector.
Dr. Claudia Goldin: 2023 Nobel Memorial Prize Winner in Economic Sciences
Dr. Claudia Goldin, Harvard professor and trailblazer, won the 2023 Nobel Memorial Prize in Economic Sciences.
Gen Z Favors Word of Mouth Over Marketing
Group Vested CEO Binna Kim shares her thoughts on the Netflix factor and what the younger generation expects out of their banking experience in this piece with American Banker.
Threads Is Huge. Sew What?
Meta’s Threads has been out only a few weeks, but it already has become a major player in the social space. But is it the Twitter killer everyone was anticipating?
What AI Can’t Replace: The Power of Authentic Storytelling
As artificial intelligence continues to dominate the news cycle, Vested Account Executive Geri Cheng examines the authenticity and strategic storytelling that only humans can bring to the PR and communications world.
Breakfast & Brainfood: B2B Marketing in the New Digital Era
The Vested UK team hosted a Breakfast & Brainfood event with LinkedIn and BlackRock with discussion about how marketers are engaging with institutional investment audiences in the new post-pandemic digital era.
Breakfast & Brainfood with Signal AI: Mastering the Art of Meaningful Metrics
The Vested UK team hosted an event in partnership with Signal AI focused on the innovative ways companies are looking at PR and marketing measurement.
How Will Recent Bank Failures Impact the Economy?
Chief Economist Milton Ezrati joins KNX Radio to discuss whether the American banking system is really safe and if the economy will be impacted.
Silicon Valley Bank, Rising Interest Rates and Banks
Silicon Valley Bank has failed. Chief Economist Milton Ezrati analyzes how we get here, the Fed's action, and what it means for banks moving forward.
ChatGPT Wrote My Article For Me
Vested Chairman Dan Simon uses ChatGPT to write a whole article for him promoting Qwoted, Vested's tech platform.
The Role of Reputation in Uncertain Markets
With market fluctuation and economic uncertainty at a high, brands are under increased pressure to manage their reputations. Director Jo Field examines how increased scrutiny impacts communications strategies.
Song of Sam
Vested Chief Economist Milton Ezrati weighs in on the FTX collapse, Sam Bankman-Fried, and how we got here in the first place.
Three Trends for Communication Professionals in 2023
At the final Breakfast & Brainfood event of the year, marketing leaders met to discuss the third annual Financial Narrative, Financial Marketers’ Index. They reviewed key learnings from 2022 and looked ahead to the challenges and opportunities we expect to face in 2023.
Plain Speaking Needed To Make Sense of E, S and G
Vested Associate Director Henry Adams examines the complexities of ESG and how leaders and businesses can be more specific about their agendas.
What It Means to Win Awards
Elspeth Rothwell, CEO of Vested EMEA, reflects on what it means to win the CIPR Specialist Consultancy of the Year award.
Eric Hazard Talks Financial Literacy and How to Manage Its Complexities
Vested managing director and CEO of Vested Ventures Eric Hazard joins NBC News Radio to discuss financial literacy and how people can get started on the path toward a more informed financial future.
Milton Ezrati on the Economy, Housing Market and the Possibility of an Upcoming Recession
Vested Chief Economist Milton Ezrati joins managing director Jacqueline Gogel to discuss the current housing market and whether the economy is positioned for recession.
PR Players Aim To Claim Their Space In the Metaverse
As brands fast-track their moves into the metaverse, industry watchers are urging communicators to proceed with caution. Vested's Binna Kim weighs in.
Scribe's Advisor Letter™: Best-in-Class Financial Content
Scribe’s Advisor Letters™ are pre-written market summaries and forecasts for financial advisors, RIAs, and thought leaders to share with readers. Choose from 3 levels of ready-to-send financial content marketing.
Aon Names Vested as North America PR Partner
Aon's Head of Global Communications, Mike Marinello, announces that Vested has been named as its North American agency partner.
Vested Ventures Makes Strategic Investment in Fintech Startup, Qoins
Qoins is a financial planning app that helps users pay down debt and achieve financial goals through automation.
Modern Comms is More Substance than Style - a Reminder from EVRi
Earlier this month, EVRi (formerly Hermes), one of the UK’s best known delivery companies announced a complete corporate rebrand in a likely bid to remove itself from its toxic brand identity.
Vested Ventures Provides Strategic Investment to Financial Planning Software Company Anasova
Vested Ventures funding will help the company develop their financial Anasova advance and promote their mission of minimizing the stress around finances through free financial planning tools.
Maya Angelou Quarters: Black History on U.S. Currency
It’s official! The new Maya Angelou quarters have entered circulation as of January 2022. Four other prominent women will also be featured on quarters later this year.
2022 Predictions from PR Experts
Top PR Execs, including Vested's Binna Kim, Give Their Predictions for 2022.
It's A Wrap: 2021 Edition
It’s beginning to look a lot like… the end of an amazing / challenging / exhausting / exhilarating / incredible year! Take your pick, all and any of those words sum up the last 12 months for me and so much more.
Vested Welcomes Red Lab Technologies
Acquisition strengthen's Vested's digital capabilities to better serve our clients.
Planning for 2022 with resilience, creativity, flexibility, purpose and empathy
As we near the end of another year of change for the communications industry, we hosted a webinar with Signal AI, looking at the opportunities for communicators in 2022.
Buyer Beware: The Rise of Digital Investing and Why Education is Critical
