NEW YORK, NY — Vested, an award-winning global integrated financial services communications firm, is today announcing that it has acquired Red Lab Technologies, a leading web design, development and digital marketing firm.
This acquisition augments Vested’s digital capabilities and adds top talent to their team, enabling them to address the marketing and communications needs of their clients in a deeper way. RedLab will provide Vested clients with expertise in WordPress design and development, search engine optimization and marketing, paid social advertising and marketing automation.
“What excites me about Red Lab is not just their deep digital expertise and skill sets. It’s their entrepreneurial mindset and creative spirit.” said Binna Kim, President of Vested. “When we bring firms into Group Vested, we look for like-minded founders and companies who will continue to sharpen our edge and accelerate our position as the leading financial marcomms business. I’m excited by what Vested and Red Lab can do together.”
“We are thrilled to join the Vested platform.” said Greg Jass, CEO of Red Lab. ”Red Lab’s design, development, and digital marketing services, combined with Vested’s financial communications expertise will unlock new opportunities to amplify our clients’ brands.”
“Vested and Red Lab have been long-standing partners of the Grayscale team, and have been instrumental in building a brand that is now synonymous with crypto investing.” said Michael Sonnenshein, CEO of Grayscale Investments, the world’s largest digital currency asset manager. “Vested brings unique financial expertise and strategic marcomms consulting, and Red Lab brings deep development and digital skill sets. I’m thrilled to see these two partners join forces.”
Read the Business Insider article on the strategy behind the acquisition.