Here’s what we’re thinking about
Celebrating Jewish-American Heritage Month
In celebration of Jewish-American Heritage Month, the Vested team recognizes the contributions Jewish Americans have had on the economic landscape of New York City.
Whoa, Mama: 2023 Mother's Day Spending Up $4 Billion
Despite a looming recession, data from NRF indicate that 2023 Mother’s Day spending could increase to as much as $35.7 billion - the highest year on record.
A Space For the Future
The Vested UK team moved into a new HQ designed for gathering and collaboration. EMEA CEO Elspeth Rothwell shares her thoughts on how non-traditional office spaces can be a strategic asset for agencies.
You Can Bank on This Crisis Communications Toolkit
In the finance world, bad news travels fast, and rumors travel even faster. All PR professionals know that in a crisis situation, every second you’re not actively participating in the conversation is a strike against you. The Vested Crisis Communications toolkit provides you with guidance that all FinComm pros can follow when planning for and responding publicly to organizational emergencies.
International Women’s Day: Embrace Equity
This International Women’s Day, we’re celebrating the theme “Embrace Equity,” which focuses on promoting gender balance and inclusion in all areas of society.
PR and Communications Resources for Growth
During times of turmoil, smart orgs get resourceful. There are many free or low-cost resources that can help early-stage brands carve out a competitive advantage in the PR and marketing communications space. These are some of Team Vested’s favorites.
5 Financial Leaders We Celebrate for Black History Month
These financial professionals may not be household names, but we think you’ll agree their accomplishments deserve recognition. Here are five Black Americans we’re honoring at Vested this Black History Month.
Vested UK Celebrates Five Years
In honor of the fifth anniversary of Vested UK, CEO Elspeth Rothwell reflects on where the team started, how far they've come, and the lessons learned along the way.
Chairman Dan Simon Named to PRWeek Dashboard 25
Each year, the Dashboard 25 recognizes top leaders in the communications technology space and celebrates the innovators driving the PR industry forward.Â
The Vested Partner Program
After four years of service, Vested employees are eligible to join the partner program, which offers executive coaching, professional development and other perks.
The Best of Vested: 2022 in Review, Q4
The final article of our 4-part series explores the top Qwoted content of Q4 2022.
The Vested Sabbatical Program
After four years of service, Vested employees are eligible for an extended sabbatical to rest, recharge, and return to their role with a refreshed outlook.
The Best of Vested: 2022 in Review, Q3
This is part 3 of our 4-part series on 2022 in Review. As we prepare for 2023, we look back on a year of Vested content. This article looks at our top content from Q3 2022.
The Best of Vested: 2022 in Review, Q2
This is part 2 of our 4-part series on 2022 in Review. The end of the year is a time for reflection. As we prepare our resolutions for 2023, we look back on a year of Vested content. This article looks at our top content from Q2 2022.
Inflation Impacts Holiday Spending, Gaudy Yard Decorations
If you noticed that Black Friday somehow became Black November this year, you’re not alone. With inflation ravaging budgets, retailers decided to meet consumers where they were at, with one of the earliest, longest holiday shopping seasons on record. Explore how inflation impacts holiday spending with Vested.
The Best of Vested: 2022 in Review, Q1
The end of the year is a time for reflection. As we prepare our resolutions for 2023, we look back on a year of Vested content. This article looks at our top content from Q1 2022.
Gobbling Up a Little Less: Inflation and Thanksgiving 2022
With Thanksgiving right around the corner, US Americans are preparing for stuffing—the side dish and themselves. But with inflation ravaging the economy and threat of recession on the horizon, many are tightening the elastic on their stretchy pants.
UK SMEs: Optimism in the face of challenge
The Vested UK office recently hosted a Breakfast and Brainfood event and welcomed back Shiona Davies, author of the BVA BDRC SME Finance Monitor to update us all on today’s SME landscape.
Is Small Talk at Work Necessary to Succeed?
Vested Group CEO Binna Kim weighs in on how small talk can help build relationships at work and how employers can think about it in this article originally published on WorkLife.
Halloween Spending 2022: Eye of Newt at Record Prices
While some may say it’s just a bunch of hocus pocus, there’s something darkly magical about spooky season. Halloween is the most fun when it’s all about the scares, and this year promises something truly terrifying: irrational consumers. Despite record inflation, a record number of adults (69%) are planning to celebrate Halloween in 2022. Dive into the ghoulish details in this blog to learn more.
Back-to-School Loans?: Inflation Impacts BTS Spending
As the summer winds down, back-to-school shopping is in full gear. With inflation at a 40-year high, families are feeling the impact, but that hasn't slowed down spending.
Landing a PR Job After Graduation
Between the applications, interviews, and waiting games, the process of landing a PR job after graduation can feel very overwhelming. After spending years learning a new skill set you suddenly are facing a brand new challenge - breaking into the job market. Senior Account Executive Madison Perrott shares tips to stand out from the crowd and better position yourself to land a job after college.
How To Crush Your Next Interview
Vested Senior Account Executive Madison Perrott interviewed Talent + Culture Specialist Nikki Barachina to discover tips and best practices to nail the interview process.
At the Vested Bar with Ian Miller: CMO at Agile and MCT
Join Keren Unrad, Vested's Head of Marketing as she interviews Ian Miller, Chief Marketing Officer at Agile and MCT. They explore the development of Agile’s brand and messaging from the ground up and how Vested’s 360 process and experience in the fintech space were deciding factors in working with the agency.
What It Means to Win Awards
Elspeth Rothwell, CEO of Vested EMEA, reflects on what it means to win the CIPR Specialist Consultancy of the Year award.
Give Me Liberty or Give Me Debt: Exploding Cost of Fireworks
With the 4th of July approaching, many are getting ready for travel, cookouts, and the All-American Fireworks Spectacular. But with supply chain issues and inflation ravaging the economy, the cost of Independence Day celebrations is higher than ever, and many fireworks displays across the country are being canceled as a result.
The Market and CFOs Are Clearly Discounting Recession
Vested Chief Economist Milton Ezrati weighs in on what it means that more than half of CFOs believe that the Fed will take the necessary steps and will stem the inflation, even if they underestimate the ultimate size of the necessary interest rate increase.
Humanising Brands Is the Key to Unlocking Meaningful Relationships
Vested hosted a breakfast event in collaboration with LinkedIn to discuss the trends from the Finfluence Report that will drive the agenda for FinServ marketers over the next year and beyond. Learn more about what was discussed and where we can go from here.
Father's Day Spending Index 2022
For many, Dad taught us our earliest financial lessons. Turn off the lights. Don’t touch the thermostat. You don’t need new shoes until your white New Balance sneakers are completely green from mowing the lawn 1,000 times. You know, the basics. With Father’s Day a few days away, most of us will be looking for a way to repay the man who raised us for all the insights, encouragement, and lessons in frugality.
“LGBTQ Rights on the Line: The Role of Communicators Advocating for Equality" with Vested Account Manager Corey Law
Tune into the Museum of Public Relations' “LGBTQ Rights on the Line: The Role of Communicators Advocating for Equality," a panel featuring LGBTQ communicators including Vested's own Corey Law.
At the Vested Bar with Lynn Kier: VP of Corporate Communications at Diebold Nixdorf
Join Keren Unrad, Vested's Head of Marketing as she interviews Lynn Kier, Vice President of Corporate Communications at Diebold Nixdorf. They dive into the power of storytelling in marketing, how to use global teams and perspectives to the benefit of consumers, and how Lynn boosts women in a male dominated industry.
Vested Campus Day 2022
In May 2022, Vested celebrated Campus Day at our New York HQ. We gathered more than 50 Vesties from around the world for a day of connection, learning and fun. Hear from some of our colleagues about what made the event so special and why they love the space.
Decentralized Leadership is Key to Organizational Change
Decentralized leadership is the key to progressive organizational change. It's also a reflection of our increasingly decentralized world.
Queen Elizabeth II, The Platinum Jubilee, and How Things Have Changed
In celebration of the Queen's Jubilee and a long weekend in the UK, account assistant Zuhur Ahmed looks at just how much has changed over the last 70 years when it comes to money.
Reshaping the Leadership Paradigm Will Help AAPI, Others
As Asian/Pacific American Heritage Month comes to an end, Vested president Binna Kim weighs in on how we define and promote leadership within corporate America.
How Inflation will Impact the Cost of Your Memorial Day Picnic
Inflation is driving up the price of just about everything these days. That means your Memorial Day picnic is going to be a bit pricier this year.
The Evolving Attitudes Toward Mental Health: Q&A with Leadership Impact Coach, Simon Scott
As part of Mental Health Awareness Week in the UK, hear from leadership coach Simon Scott on the evolving attitudes toward mental health and his work with leaders across businesses.
You Can’t Put a Price on a Mother’s Love, But You Can Try
Mother's Day 2022 will see record spending in the U.S. How does it stack up to previous years?
May the 4th Be with You: The Economics of Nostalgia
On the holiest of holidays in Geekdom, we look at the value of original Star Wars memorabilia on today's market and see how the toys stack up against the S&P 500 over the years.
An Interview with Graduates of the Vested Graduate Associates Program
Recent Graduates of Vested's Graduate Associate Program Give New Applicants the Inside Scoop of What It's Like to Work at Vested.
A Day in the Life of a Vested UK Account Assistant: Marcus McGrigorÂ
Life at Vested is pretty fast-paced, but that is why I love it!
The Other D: Accessibility and Access for Employees with Disabilities
Vested's Managing Director, Bryan Limon, describes what it's like to live and work with disabilities and steps employers can take to make workplaces more accessible.
UK Black History Month - A Lesson in Communications
A day in the #VestedLife with Jenny Dellupo
From Classroom to Campaign: A Vested Workshop
