Vested Culture Archives - Vested

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Vested View: The Value of Pressing Pause

We sat down with Millie Graham, Account Director at Vested, to discuss her recent sabbatical and what she got up to during her time away.

Amelia Graham, Account Director

A Day in the Life of a Vested UK Account Executive: Caitlin Ellis

A day at Vested in the life of Account Executive Caitlin Ellis.

Caitlin Ellis, Account Executive

Vested 2023: It’s a Wrap

EMEA CEO Elspeth Rothwell reflects on a wonderful year of growth, collaboration, and partnership.

Elspeth Rothwell, EMEA CEO

Thanksgiving Spending 2023: The Good, the Bad, and the Turkey

With another Turkey Day right around the corner, we here at Vested are thankful for a lot this year, like great clients, a growing team, and the Fed continuing to pause rate hikes. One of the things we’re most grateful for? Catching a break in the price of turkey.

Bryan Aungst, Contributing Writer

How Communicators Help Employees Use Their Wellness Benefits

Vested Chief People Officer Loreal Torres shares the ways she communicates benefits with new and existing employees.

Sean Devlin, Editor

It’s All in the Details: Vested’s Custom Wallpaper

Vested installed custom wallpaper in the London and New York City offices featuring iconic people, places, and things in the finance space.

Gian Marco Candolo, Account Manager

Vested View: Why is a Sabbatical an Important Part of a Career Journey?

After four years with Vested, Account Director George Pitt took advantage of Vested's three month sabbatical program.

George Pitt, Associate Director

Breakfast & Brainfood: B2B Marketing in the New Digital Era

The Vested UK team hosted a Breakfast & Brainfood event with LinkedIn and BlackRock with discussion about how marketers are engaging with institutional investment audiences in the new post-pandemic digital era.

Sophie Paterson, Associate Director

Breakfast & Brainfood with Signal AI: Mastering the Art of Meaningful Metrics

The Vested UK team hosted an event in partnership with Signal AI focused on the innovative ways companies are looking at PR and marketing measurement.

Lizzie Murray, Senior Account Executive

Celebrating Jewish-American Heritage Month

In celebration of Jewish-American Heritage Month, the Vested team recognizes the contributions Jewish Americans have had on the economic landscape of New York City.

Samuel Kagansky, Valerie Kerner and Gabby DiCarlo, Vested Team

Whoa, Mama: 2023 Mother's Day Spending Up $4 Billion

Despite a looming recession, data from NRF indicate that 2023 Mother’s Day spending could increase to as much as $35.7 billion - the highest year on record.

Bryan Aungst, Contributing Writer

A Space For the Future

The Vested UK team moved into a new HQ designed for gathering and collaboration. EMEA CEO Elspeth Rothwell shares her thoughts on how non-traditional office spaces can be a strategic asset for agencies.

Elspeth Rothwell, CEO, EMEA

You Can Bank on This Crisis Communications Toolkit

In the finance world, bad news travels fast, and rumors travel even faster. All PR professionals know that in a crisis situation, every second you’re not actively participating in the conversation is a strike against you. The Vested Crisis Communications toolkit provides you with guidance that all FinComm pros can follow when planning for and responding publicly to organizational emergencies.

Amber Roberts, CEO, US

International Women’s Day: Embrace Equity

This International Women’s Day, we’re celebrating the theme “Embrace Equity,” which focuses on promoting gender balance and inclusion in all areas of society.

Loreal Torres, Chief People Officer

PR and Communications Resources for Growth

During times of turmoil, smart orgs get resourceful. There are many free or low-cost resources that can help early-stage brands carve out a competitive advantage in the PR and marketing communications space. These are some of Team Vested’s favorites.

Bryan Aungst, Contributing Writer

5 Financial Leaders We Celebrate for Black History Month

These financial professionals may not be household names, but we think you’ll agree their accomplishments deserve recognition. Here are five Black Americans we’re honoring at Vested this Black History Month.

Delani Morgan & Ashley Grant, Team Vested

Vested UK Celebrates Five Years

In honor of the fifth anniversary of Vested UK, CEO Elspeth Rothwell reflects on where the team started, how far they've come, and the lessons learned along the way.

Elspeth Rothwell, CEO, EMEA

Chairman Dan Simon Named to PRWeek Dashboard 25

Each year, the Dashboard 25 recognizes top leaders in the communications technology space and celebrates the innovators driving the PR industry forward. 

Bryan Aungst, Contributing Writer

The Vested Partner Program

After four years of service, Vested employees are eligible to join the partner program, which offers executive coaching, professional development and other perks.

Caroline McMullan, Agency Marketing Specialist

The Best of Vested: 2022 in Review, Q4

The final article of our 4-part series explores the top Qwoted content of Q4 2022.

Bryan Aungst, Contributing Writer

The Vested Sabbatical Program

After four years of service, Vested employees are eligible for an extended sabbatical to rest, recharge, and return to their role with a refreshed outlook.

Caroline McMullan, Agency Marketing Specialist

The Best of Vested: 2022 in Review, Q3

This is part 3 of our 4-part series on 2022 in Review. As we prepare for 2023, we look back on a year of Vested content. This article looks at our top content from Q3 2022.

Bryan Aungst, Contributing Writer

The Best of Vested: 2022 in Review, Q2

This is part 2 of our 4-part series on 2022 in Review. The end of the year is a time for reflection. As we prepare our resolutions for 2023, we look back on a year of Vested content. This article looks at our top content from Q2 2022.

Bryan Aungst, Contributing Writer

Inflation Impacts Holiday Spending, Gaudy Yard Decorations

If you noticed that Black Friday somehow became Black November this year, you’re not alone. With inflation ravaging budgets, retailers decided to meet consumers where they were at, with one of the earliest, longest holiday shopping seasons on record. Explore how inflation impacts holiday spending with Vested.

Bryan Aungst, Contributing Writer

The Best of Vested: 2022 in Review, Q1

The end of the year is a time for reflection. As we prepare our resolutions for 2023, we look back on a year of Vested content. This article looks at our top content from Q1 2022.

Bryan Aungst, Contributing Writer

Gobbling Up a Little Less: Inflation and Thanksgiving 2022

With Thanksgiving right around the corner, US Americans are preparing for stuffing—the side dish and themselves. But with inflation ravaging the economy and threat of recession on the horizon, many are tightening the elastic on their stretchy pants.

Bryan Aungst, Contributing Writer

UK SMEs: Optimism in the face of challenge

The Vested UK office recently hosted a Breakfast and Brainfood event and welcomed back Shiona Davies, author of the BVA BDRC SME Finance Monitor to update us all on today’s SME landscape.

Jodi Dawson, Head of UK Agency Experience

Is Small Talk at Work Necessary to Succeed?

Vested Group CEO Binna Kim weighs in on how small talk can help build relationships at work and how employers can think about it in this article originally published on WorkLife.

Bryan Aungst, Contributor

Halloween Spending 2022: Eye of Newt at Record Prices

While some may say it’s just a bunch of hocus pocus, there’s something darkly magical about spooky season. Halloween is the most fun when it’s all about the scares, and this year promises something truly terrifying: irrational consumers. Despite record inflation, a record number of adults (69%) are planning to celebrate Halloween in 2022. Dive into the ghoulish details in this blog to learn more.

BOOryan Aungst, Contributing Ghostwriter

Back-to-School Loans?: Inflation Impacts BTS Spending

As the summer winds down, back-to-school shopping is in full gear. With inflation at a 40-year high, families are feeling the impact, but that hasn't slowed down spending.

Bryan Aungst, Contributing Writer

Landing a PR Job After Graduation

Between the applications, interviews, and waiting games, the process of landing a PR job after graduation can feel very overwhelming. After spending years learning a new skill set you suddenly are facing a brand new challenge - breaking into the job market. Senior Account Executive Madison Perrott shares tips to stand out from the crowd and better position yourself to land a job after college.

Madison Perrott, Senior Account Executive

How To Crush Your Next Interview

Vested Senior Account Executive Madison Perrott interviewed Talent + Culture Specialist Nikki Barachina to discover tips and best practices to nail the interview process.

Madison Perrott / Nikki Barachina, Senior Account Executive / Talent + Culture Specialist

At the Vested Bar with Ian Miller: CMO at Agile and MCT

Join Keren Unrad, Vested's Head of Marketing as she interviews Ian Miller, Chief Marketing Officer at Agile and MCT. They explore the development of Agile’s brand and messaging from the ground up and how Vested’s 360 process and experience in the fintech space were deciding factors in working with the agency.

Caroline McMullan, Marketing Specialist

What It Means to Win Awards

Elspeth Rothwell, CEO of Vested EMEA, reflects on what it means to win the CIPR Specialist Consultancy of the Year award.

Elspeth Rothwell, CEO, Vested EMEA

Give Me Liberty or Give Me Debt: Exploding Cost of Fireworks

With the 4th of July approaching, many are getting ready for travel, cookouts, and the All-American Fireworks Spectacular. But with supply chain issues and inflation ravaging the economy, the cost of Independence Day celebrations is higher than ever, and many fireworks displays across the country are being canceled as a result.

Bryan Aungst, Contributing Writer

The Market and CFOs Are Clearly Discounting Recession

Vested Chief Economist Milton Ezrati weighs in on what it means that more than half of CFOs believe that the Fed will take the necessary steps and will stem the inflation, even if they underestimate the ultimate size of the necessary interest rate increase.

Milton Ezrati, Chief Economist

Humanising Brands Is the Key to Unlocking Meaningful Relationships

Vested hosted a breakfast event in collaboration with LinkedIn to discuss the trends from the Finfluence Report that will drive the agenda for FinServ marketers over the next year and beyond. Learn more about what was discussed and where we can go from here.

Jo Field, Director

Father's Day Spending Index 2022

For many, Dad taught us our earliest financial lessons. Turn off the lights. Don’t touch the thermostat. You don’t need new shoes until your white New Balance sneakers are completely green from mowing the lawn 1,000 times. You know, the basics. With Father’s Day a few days away, most of us will be looking for a way to repay the man who raised us for all the insights, encouragement, and lessons in frugality.

Bryan Aungst, Contributing Writer

“LGBTQ Rights on the Line: The Role of Communicators Advocating for Equality" with Vested Account Manager Corey Law

Tune into the Museum of Public Relations' “LGBTQ Rights on the Line: The Role of Communicators Advocating for Equality," a panel featuring LGBTQ communicators including Vested's own Corey Law.

Caroline McMullan, Marketing Specialist

At the Vested Bar with Lynn Kier: VP of Corporate Communications at Diebold Nixdorf

Join Keren Unrad, Vested's Head of Marketing as she interviews Lynn Kier, Vice President of Corporate Communications at Diebold Nixdorf. They dive into the power of storytelling in marketing, how to use global teams and perspectives to the benefit of consumers, and how Lynn boosts women in a male dominated industry.

Caroline McMullan, Marketing Specialist

Vested Campus Day 2022

In May 2022, Vested celebrated Campus Day at our New York HQ. We gathered more than 50 Vesties from around the world for a day of connection, learning and fun. Hear from some of our colleagues about what made the event so special and why they love the space.

Caroline McMullan, Agency Marketing Specialist

Decentralized Leadership is Key to Organizational Change

Decentralized leadership is the key to progressive organizational change. It's also a reflection of our increasingly decentralized world.

Jo Field, Director, Vested UK

Queen Elizabeth II, The Platinum Jubilee, and How Things Have Changed

In celebration of the Queen's Jubilee and a long weekend in the UK, account assistant Zuhur Ahmed looks at just how much has changed over the last 70 years when it comes to money.

Zuhur Ahmed, Account Assistant

Reshaping the Leadership Paradigm Will Help AAPI, Others

As Asian/Pacific American Heritage Month comes to an end, Vested president Binna Kim weighs in on how we define and promote leadership within corporate America.

Binna Kim, President

How Inflation will Impact the Cost of Your Memorial Day Picnic

Inflation is driving up the price of just about everything these days. That means your Memorial Day picnic is going to be a bit pricier this year.

Bryan Aungst, Contributing Writer

The Evolving Attitudes Toward Mental Health: Q&A with Leadership Impact Coach, Simon Scott

As part of Mental Health Awareness Week in the UK, hear from leadership coach Simon Scott on the evolving attitudes toward mental health and his work with leaders across businesses.

George Pitt, Associate Director

You Can’t Put a Price on a Mother’s Love, But You Can Try

Mother's Day 2022 will see record spending in the U.S. How does it stack up to previous years?

Bryan Aungst, Contributing Writer

May the 4th Be with You: The Economics of Nostalgia

On the holiest of holidays in Geekdom, we look at the value of original Star Wars memorabilia on today's market and see how the toys stack up against the S&P 500 over the years.

Bryan Aungst, Contributing Writer

An Interview with Graduates of the Vested Graduate Associates Program

Recent Graduates of Vested's Graduate Associate Program Give New Applicants the Inside Scoop of What It's Like to Work at Vested.

Keren Unrad, Head of Agency Marketing

A Day in the Life of a Vested UK Account Assistant: Marcus McGrigor 

Life at Vested is pretty fast-paced, but that is why I love it!

Marcus McGrigor, ACCOUNT ASSISTANT

The Other D: Accessibility and Access for Employees with Disabilities

Vested's Managing Director, Bryan Limon, describes what it's like to live and work with disabilities and steps employers can take to make workplaces more accessible.

Bryan Limon, Director

A day in the #VestedLife with Jenny Dellupo

JENNY DELLUPO, Junior Account Executive

From Classroom to Campaign: A Vested Workshop

KRIS LAM, ACCOUNT ASSISTANT

A day in the #VestedLife with Kris Lam

KRIS LAM, Account Assistant