Previously published on August 14, 2023 in
By Sean Devlin, Reporter at PR Daily
So you’ve sat down with your comms team and drafted some great ideas for content to distribute within your organization or even beyond. That’s great! But did you think about when, where, and how that content is going to see the light of day? That’s where your editorial calendar comes into play.
According to Eric Hazard, managing director at Vested, the best pieces of content emerge from conversations within the communications team, driven by a keen sense of what’s important to the members of your organization.
“Make sure you’re aware of what your internal communications objectives are,” Hazard said.