Observer 2025 PR Power List: Vested at #3
Every year, Observer’s 2025 PR Power List recognizes the industry’s leading agencies that are redefining PR through innovation, diversity, and strategic excellence. It’s always competitive. The work teams are doing across industries is monumental and challenging, and in a space that changes so quickly, public relations teams are moving more quickly than ever.
With that in mind, we are thrilled to announce that Vested has been ranked #3 on the list. The Observer commends our innovative approach, noting that the firm has “redefined financial communications by integrating traditional PR with cutting-edge digital strategies.” Our commitment to diversity and inclusion is also highlighted, with the Observer sharing that Vested “actively fosters a diverse workplace, understanding that varied perspectives drive creativity and client success.” This recognition reflects our dedication to pushing the boundaries of financial communications and our unwavering commitment to excellence.
This year’s list emphasizes the importance of full-service operations, narrative redefinition, and the creation of new platforms to capture audience attention. A key focus is on the shift from traditional media to audience-first, creator-led new media, acknowledging the decentralization of influence towards individuals, micro-communities, influencers, streamers, and niche digital brands. The list also underscores the critical need for diversity within the industry, noting that over 82% of PR professionals in the U.S. are white, and highlights the significant economic benefits that a fairer system could bring. The top agencies are recognized for their growth, retention, innovation, cultural impact, and their adept use of data and AI to drive progress. We’re honored and grateful to be part of a community doing important, bold work.
You can check out the full list here.
