Previously published on August 8, 2023 in
By Melissa Fleming, Reporter at PRWeek
Client relationships are the lifeblood of any agency. Technology – and the most effective and creative applications of it – are foundational factors in ensuring those partnerships are strong and grow stronger.
As both sides of that equation are well aware, Artificial intelligence (AI) and predictive technology are revolutionizing the discipline, much as they are the entire world. That reality facilitates heightened expectations from clients of their agency partners.
During this recent PRWeek roundtable, 11 agency leaders joined Notified and PRWeek for a candid discussion about those all-important and evolving conversations being had about technology.
