Why Vested?

INTELLIGENCE
Part of what differentiates Vested is our deep passion for financial services. We take our commitment to the industry seriously, which is why our teams are FINRA and CFA trained and certified. We even have our own Chief Economist. This intense focus gives us unique perspectives on how financial services firms can better tell their stories.

INTEGRATION
Success is holistic. Through integrated communications and marketing strategies, we tell stories across paid, earned, shared and owned channels to ensure all channels are working together to leverage the most comprehensive results for clients.

INNOVATION
Technology is changing the way we communicate. Our team not only takes advantage of advancements in the space, but we’ve also created some of our own. We’re the first PR firm with a VC arm, Vested Ventures, and we’ve created a free, proprietary tech platform called Qwoted, which connects business reporters and expert sources.
What we’re thinking

If Your Content Is Not Optimized For AI Search, Does It Even Exist?
As AI search replaces traditional search, brands must embrace Answer Engine Optimization (AEO) to stay visible, accurate, and competitive.

From Starbucks to Duolingo: What Finance Can Learn from Bold Brands
Sharing key takeaways from Fast Company’s Innovation Festival and how these themes connect to innovation in finance.

KYC: Know Your CEO
In today’s era of heightened scrutiny, financial services CEOs must actively build authentic personal brands to safeguard trust, credibility, and corporate reputation.

Meet the team
Culture is an integral part of what makes Vested a truly unique place to work. Meet our greatest asset – our people!
