The Power of Identity in Storytelling
Reflections as an AANHPI Marcomms Professional
As marketers and communicators, our identities shape the work that we do – whether consciously or subconsciously. All of the pieces that add up to who we are – our upbringings, affinities, cultures – all impact how we tackle storytelling. It’s why ‘diversity of perspective’ is something we champion at Vested because it makes us that much stronger and more effective at helping financial brands meet people where they are.
As an Asian-American woman and founder, I often find myself challenged, overwhelmed and motivated by this responsibility and opportunity. How can I, in the work that we do every day, celebrate our heritage – and also urge more awareness and forward progress?
I asked a number of Vesties about how they felt their AANHPI backgrounds influence what they do as marketers and communicators.
Emily Sakai, Account Executive, shared, “I’ve always had a passion for storytelling, and in my career, I’ve found a particular love for helping values- and mission-driven companies tell their stories in a compelling way. My background as an Asian American has made me especially aware of the importance of authenticity in this work. It also makes me more focused on inclusion and helps me support clients with crafting messages that resonate with many different groups.”
Chad Schmidt, Vice President, added, “To me, being Asian in America often means straddling two worlds. That cultural and social experience also naturally extends to professional life. It’s made me more understanding, adaptable, and perceptive, picking up on the nuances of the people we’re trying to reach. As a communicator, it’s made me especially attuned to the power of representation and the need to speak with, not just to, diverse audiences.”
Today, I feel more empowered to challenge our clients and also ourselves to hold ourselves to a higher standard when it comes to authenticity. And not for the sake of authenticity – which is often misunderstood or politicized. But actually about how to better engage with people and hopefully drive much stronger positive brand awareness and loyalty. I often say, it’s not just about what you say, on social media or otherwise but what you do. Your employees, clients, prospects, stakeholders, partners – they can feel the difference.
But having this voice wasn’t always easy for me. Early on in my career, I felt the burden of responsibility but didn’t feel the empowerment or confidence to be a voice of challenge. I asked fellow Vesties what advice they had for young AANHPI professionals as a result.
Ishviene Arora, President and Chief Client Officer, commented, “Growing up, in my culture women were always taught to be timid, quiet and reserved as a sign of respect. I encourage others who may have experienced a similar upbringing to not let this define how you act professionally. If the quiet fight works for you, go for it. But don’t feel you need to hold back because of cultural differences. If you wont speak up for yourself, no one else will. Your voice is your greatest tool. Use it.”
Emily added, “While I am still early in my own marcomms career, one piece of advice I would offer is to seek out a company that truly cares about inclusion. I am very lucky to have found a company like this early in my career. At Vested, so many of the leaders and mentors I learn from every day are Asian American. There is also a culture of support among coworkers that truly builds you up. Feeling seen, supported, and represented can shape your confidence and growth in ways that are hard to measure but are deeply felt.”
I feel fortunate to be in a position where I can have a voice, to celebrate my AANHPI heritage, and not just because it’s AAPI heritage month, but because it’s so important for people to hear my voice on behalf of my community. And I encourage everyone, especially those who have a platform, to do the same, because your identity does and should have a place in the work we do.
