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Vested is a new communications agency for a new financial industry. At Vested we mix two shots of deep marketing, PR and communications industry experience with a swig of combustible creativity, throw in a dash of smart data and pour the whole thing over a global ecosystem, to deliver potent and refreshing outcomes for our clients.

Vested has a unique perspective on the changes taking place within the financial services industry today. To meet the demand these changes are creating, we have combined a truly integrated communications model with a distinctive approach to talent management and an unparalleled industry network.

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Some thoughts on the Fed’s rate rise

March 20, 2017

Some thoughts on the Fed’s rate rise

For our continuing dynamic logo campaign, in which we adapt our logo according to recent news, we’re drawing attention to the Fed’s quarter-point interest rate hike, which it announced last week after months of signaling. The Fed’s announcement was, in a word, interesting. As New York Magazine observed, the change was rolled out as quietly as possible: [Fed Chairwoman] Janet Yellen was extremely careful to signal there was nothing especially newsworthy going on. The language of the announcement from the Fed’s rate-setting Open Market Committee tracked as close to prior...

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