Vested is a new communications agency for a new financial industry. At Vested we mix two shots of deep marketing, PR and communications industry experience with a swig of combustible creativity, throw in a dash of smart data and pour the whole thing over a global ecosystem, to deliver potent and refreshing outcomes for our clients.
March 20, 2017
For our continuing dynamic logo campaign, in which we adapt our logo according to recent news, we’re drawing attention to the Fed’s quarter-point interest rate hike, which it announced last week after months of signaling. The Fed’s announcement was, in a word, interesting. As New York Magazine observed, the change was rolled out as quietly as possible: [Fed Chairwoman] Janet Yellen was extremely careful to signal there was nothing especially newsworthy going on. The language of the announcement from the Fed’s rate-setting Open Market Committee tracked as close to prior...Read More