Binna Kim - Vested

Binna Kim

Binna Kim

CEO, Group Vested

Binna Kim is an expert communications consultant with over a decade of experience working with financial services brands, including RBS, American Express, BBVA Compass and Lord Abbett. She has also helped major tech companies target the financial services vertical, working with firms such as Oracle, Intel and AT&T. As a multi-channel, integrated communicator, Binna thinks holistically about how brands can leverage earned, owned, shared and paid media to achieve results. From international advertising campaigns to targeted media relations, Binna is channel agnostic and focused on the end objective.

Binna was named a Top Woman in PR by PRWeek in 2020. She was also named a PR Pro Under 40 by Bulldog PR Awards and Business Role Model of the Year by Women World Awards in 2019. In 2018, Binna received a Stevie Award for Female Executive of the Year – Business Services. In 2017, she won Business Intelligence’s Public Relations and Marketing Excellence Award.

There’s no reason why finance has to be boring. I relish pushing finance brands to think outside the box. Financial storytelling can be fresh, creative, and even, fun!