Binna Kim - Vested

Binna Kim

Headshot of Vested team member Binna Kim.

Binna Kim


Binna Kim is the co-founder and CEO of Group Vested. For two decades, Binna has worked with leading financial services brands – including American Express, Citi, Morgan Stanley and Bloomberg – on driving integrated marcomms campaigns to enhance brand, shape reputation, and deliver results. Binna was named a Top Woman in PR by PRWeek in 2020 as well as Top 40 under 40 in PR in 2020 and has been recognized on the Observer’s PR Power List several years in a row. She has led award-winning advertising campaigns as recognized by SABRE, Gramercy Forum and more. She is a member of Chief and sits on the Wellesley Business Leadership Council as a Wellesley alumna. She supports the Association of Asian American Investment Managers in a communications advisory role.

“The financial industry is going through a branding paradigm shift. More humanity. Empathy. Authenticity. The worlds of external and internal marcomms have collided. We sit at an important inflection point now where the best financial firms of the future will emerge from this period of change.”