Amber Roberts - Vested

Amber Roberts

Amber Roberts

CEO, US Professional Services

Amber brings 15+ years of experience leading strategic, financial and crisis communications initiatives and integrated public relations programs for buy- and sell-side financial services companies and a variety of organizations serving the financial industry. Her expertise lies in developing and executing fully integrated communications campaigns that drive business results and are sustainable and scalable in today’s dynamic regulatory and competitive environment. Amber has advised on communications strategies for more than 50 mergers and acquisitions and has worked with more than 15 retail and corporate banks and a roster of alternative asset, investment, private equity and wealth management firms, broker-dealers, investment banks and financial advisors. She’s also counseled companies of all sizes, including Fortune 500’s, in crisis situations.

Amber earned M&A Advisor’s Emerging Leader award in 2016 and was a Bulldog Awards Winner for Excellence in Media and Public Relations in 2011. She was also named a PR News Top Women in PR in 2020.

In a technology-fueled, data-driven world, marketers need to strike a balance between being metrics focused and valuing qualitative indicators. The opportunity for me is to challenge clients with fresh thinking and perspective to power integrated communications programs that have a real impact on their business.