Rockefeller Capital Management
Brief & Approach
Rockefeller & Co. was looking to raise awareness and position the brand as a thought leader. Vested launched an integrated PR and marketing program, messaging around the theme of a legacy of high quality client service and success.
Marketing Collateral & Thought Leadership
Vested designed both print and digital reports on various topics from Rockefeller’s leadership team.
Website
In addition to PDFs and print collateral, Vested designed an accompanying website and digital content hub to host all of the content in Rockefeller’s Global Foresight report.
Results
Vested redesigned content with a modern look and launched Rockefeller & Co. Insights positioning the brand as ESG thought leaders. This included an award-winning quarterly microsite to promote Rockefeller & Co. Global Foresight report. We authored and amplified content around issues such as healthcare, energy, ESG.
In addition, Vested secured spokespeople as regular sources for markets news in top-tier publications such as WSJ, Reuters and Bloomberg. Our team supported Rockefeller & Co. through leadership transitions on its board and executive office, crafting copy targeted at clients and employees.
