Pagaya
Brief
Pagaya aimed to elevate its executive team as thought leaders within the financial services industry. With limited major media moments in early 2024, the focus shifted to building credibility through high-quality, high-impact initiatives, which included a strategic emphasis on securing prestigious awards, crafting relevant thought leadership, and aligning with key industry events. The goal was to maintain visibility, grow influence, and establish Pagaya’s leadership team as credible voices in the industry.
Approach
Vested designed a targeted strategy built on Pagaya’s strong engagement and visibility metrics. The team identified award opportunities that highlighted business milestones – like revenue growth, partnerships, and innovation – and backed each submission with data. This was paired with ongoing social amplification, CEO profile development, and proactive media pitching. Pagaya’s leadership was positioned across earned and owned channels through interviews, conference appearances, and thought leadership content. By focusing on quality over quantity, the approach ensured meaningful recognition and consistent messaging throughout the campaign.
Results
Pagaya experienced significant growth across multiple brand visibility metrics. In Q1 alone, the team secured over 300 media mentions and a 25% increase in share of voice. Social media delivered over 400k organic impressions and 4.2k new followers. By Q2, Pagaya had achieved 15 award recognitions, 22 executive engagements, and over 2.1 million paid impressions. Year-over-year, social growth surged by 28%, and digital engagement jumped 44%. These results demonstrated the power of a focused, multi-channel thought leadership and award strategy, even in a quieter news cycle.