Innovation Refunds
Brief
Innovation Refunds is focused on supporting small to medium sized businesses. The firm engaged Vested to partner with their CMO and marketing team to secure thought leadership and earned media off of key influencer partnerships.
Approach
Vested understood the sensitivity the celebrity and his team had around doing interviews or talking about the partnership. The team focused on securing the right types of PR opportunities that would tell the story of the partnership in a more meaningful way and show the creativity of leveraging a major celebrity for a financial services campaign.
Results
Vested secured a number of interviews and successfully controlled the outcomes of what was published. Vested secured a profile in the form of a podcast with Tearsheet where Innovation Refunds was able to highlight the importance of why they chose the celebrity and how relevant it was to their target audience, small business owners. They were able to push key messages and stand out from their competitors through this campaign. The team also extended the shelflife of the coverage by pushing it across social media channels.
Execution
