Gridiron Capital
Brief
Gridiron Capital, a private equity firm with a 20+ year track record, sought to elevate its brand messaging and website experience. The goal was to better reflect the firm’s history, culture, and values, and to clearly differentiate Gridiron from its peers by showcasing what truly sets them apart.
Approach
Vested began with in-depth research into the competitive landscape and conducted interviews with key stakeholders to understand perceptions of Gridiron’s brand, investment approach, and unique appeal to partners and investors. We then facilitated our proprietary 360 workshop with Gridiron’s leadership, aligning on target audiences, mission, vision, values, and what it truly means to “Win Together.”
Using insights from this process, Vested developed refined brand messaging and visual brand guidelines. We then designed and built a new website centered on Gridiron’s accomplishments, values, and, most importantly, its people.
Result
The result is a website and brand platform that authentically captures Gridiron’s expertise and culture. The new digital presence leaves visitors with a strong sense of the firm’s capabilities and the hardworking, down-to-earth team behind its success. Since launch, the Gridiron team has shared how thrilled they are with the final product and that they’ve received a steady stream of compliments. The site not only reflects who they are, but has quickly become a point of pride and a powerful tool for making a lasting impression.
Execution
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HOME
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OUR TEAM
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OUR STORY
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NEWS & INSIGHTS