Collective
Brief
Collective Liquidity is a startup offering unicorn share/option holders a new way to extract liquidity from their otherwise illiquid shares/options. Collective offers its clients multiple avenues to liquidity through its Exchange Loan program, Exchange Fund, and Option Exercise Loan. Collective partnered with Vested to help drive awareness and qualified leads for their new venture.
Approach
The Vested team partnered with Collective to understand their business, brand, and overall marketing goals.
A key component of the digital strategy was to ensure our advertising was zeroed-in on their niche market of unicorn shareholders who have shares/options in a company being targeted by Collective.
Result
To meet the marketing and business objectives, the team developed a cohesive digital marketing strategy spanning across various channels – Google, Microsoft, LinkedIn, Facebook, Reddit, and Programmatic.
The team utilized several different targeting methods to ensure our overall targeting was refined and focused on the niche audience.