Financial PR Case Study: Bloomberg BGEI | Vested

Gender Equality: An Issues Driven Approach

Brief &

The Bloomberg Gender Equality Index (BGEI), is the only investment-quality data source measuring the gender equality performance of the world’s largest companies. BGEI was challenged with better articulating why companies should participate in the index and raising awareness of the unique benefits associated with participating.

Vested developed a more proactive, holistic marketing and communications program designed to increase awareness with the media, leverage existing members and encourage prospective members to join the index.

Digital & Print

Vested secured BGEI coverage in Women 2.0 and IR Magazine.

A website mockup depicted on a MacBook and mobile device.

Kiersten Barnet, Global Head of Bloomberg’s Gender-Equality Index, featured on Women 2.0.


Secured targeted media coverage positioning Kiersten Barnet, the head of the Index, as a thought leader and driving greater awareness of the issue, and more than doubling new survey submissions in the Index.