In today’s digital environment, having an effective digital and social media strategy is critical to every marketing and communications campaign. Nearly every potential stakeholder – whether an employee, investor, institution, or regulator – is also a digital consumer. Whether your organization is looking to boost brand awareness or drive leads, Vested’s expert team understands how different facets of digital marketing are best utilized for various audiences and platforms, and how we can use social media to convey a financial brand’s message and personality.
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Who We Work With
We work with clients both big and small within the finance and fintech spaces. From high-growth blockchain technology companies to premier global banking institutions, our clients touch every facet of the industry.
Digital Marketing Insights
Thought leadership from Vested’s digital marketing pros.
PR Is the New SEO. And Vice Versa.
As AI reshapes search, PR and SEO must evolve together. Learn how forward-thinking brands are integrating media, messaging, and search strategy to build trust with both humans and algorithms.
Chloe Polo, Associate Director
Is AI Empowering PR or Just Making It Louder?
AI is reshaping the PR industry in powerful ways, but the key lies in using it thoughtfully to enhance, not replace, human insight in communications.
Brandon Jones, Senior Account Manager
Banks Are Winning Big on Affiliate Marketing. Are You Missing Out?
How affiliate marketing is reshaping bank customer acquisition.
Ibby Hussain, Vice President
Bank Marketing Leaders Reallocate Dollars in Urgent Search for Performance
Facing tighter budgets and performance expectations, banks are reevaluating how they’re allocating advertising dollars in 2025.
Chad Schmidt, Vice President