AI is changing search behavior. Consumers are no longer just Googling – they’re asking ChatGPT, Perplexity, Claude, and other large language models for answers. Vested combines deep financial services expertise with data-backed insights to bring our proprietary AI Optimization program to the top finance brands across the world. It’s designed to meet you where you are – from a one-time diagnostic to ongoing thought leadership.
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Who We Work With
We work clients both big and small within the finance and fintech spaces. From high-growth blockchain technology companies to premier global banking institutions, our clients touch every facet of the industry.
The AI Newsroom
Thought leadership from Vested’s AI pros.
Vested and Scrunch AI Form Partnership to Expand AI Search and Content Optimization Capabilities for Financial Services Brands
Vested has partnered with Scrunch AI to help financial services brands boost visibility in AI search platforms like ChatGPT, Perplexity, and Gemini through AEO, structured content, and digital authority strategies.
Caroline McMullan, Senior Marketing Strategist
Choosing the Right ChatGPT Model
Explore which ChatGPT models are best for financial marketers and communicators. From o3 for strategy to 4.1 for writing, learn how Vested uses AI to boost creativity and performance.
Brandon Jones, Senior Account Manager
PR Is the New SEO. And Vice Versa.
As AI reshapes search, PR and SEO must evolve together. Learn how forward-thinking brands are integrating media, messaging, and search strategy to build trust with both humans and algorithms.
Chloe Polo, Associate Director