S-Factor
Brief &
Approach
The S Factor Co., a data and analytics firm specializing in the measurement of the Social aspect of ESG investing, engaged Vested to assist with generating broad-scale exposure of the firm and its Founder, Bonnie Lyn de Bartok, with asset managers and investment professionals, both as prospective clients and as potential investors.
Starting with a review and revitalization of The S Factor’s existing materials, including design and copy updates on sales and marketing decks, the company website, and other marketing materials, Vested employed a multi-pronged approach that combined traditional marketing support with a proactive media relations campaign geared towards driving exposure in key markets and demographics for The S Factor, as well as developing and refining the firm’s key messaging and brand identity.
Media
Coverage
Vested secured S-Factor coverage in a Wall Street Journal special report, as well as a live appearance on Bloomberg Markets.
Bonnie Lyn de Barton, S-Factor Founder and CEO, featured on Bloomberg Markets.
Results
In addition to launching The S Factor’s new website and marketing materials, Vested secured positive coverage and media interviews with Tier 1 and key trade media for S Factor Founder and CEO Bonnie Lyn de Bartok, including her inclusion in a Wall Street Journal special report, as well as a live appearance on Bloomberg Markets. Vested has also helped develop an ongoing content marketing program, which included a webinar series, as well as owned written content
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