Financial PR Case Study: Bailard | Vested

Highlighting Key Businesslines

Brief &

Bailard sought to raise the profile of their Sustainable, Responsible and Impact Investing practice. The goal was to establish a thought leadership platform for the practice’s director, Blaine Townsend, and the SRII practice as a whole. Its growth was a key business priority.

Vested deployed a media strategy leveraging owned, earned and social channels to raise the visibility of Blaine Townsend, and the broader SRII practice. We crafted firm-wide and SRII-specific brand messaging, and rolled this out to the sales team, then activated the messaging through a targeted media relations and content program.

We further amplified these results through a firm-wide LinkedIn strategy to share media coverage with key audiences, and create a steady drumbeat of thought leadership for Blaine.

Digital & Print

Vested secured Bailard coverage on US News & World Report, Waters Technology, and Accounting Today.

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The SRII business has received increased attention via media coverage and social media engagement. This has in turn raised the profile of Bailard’s overall business. Inbound inquiries from reporters and prospects have increased.


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