Acrisure
Brief
When Acrisure came to Vested, they were the fastest growing insurance brokerage with over 400 agency partners that no one knew about. Acrisure had aspirations to be a household name and known among their competitor set. The firm tasked Vested with scaling its marketing operations by redefining Acrisure’s message, rebranding, and executing on big campaigns to drive brand awareness.
Approach
Brand & Messaging: Vested built a new brand for Acrisure around the core value of “Limitless.” This brand reinforced the story of Acrisure’s strength, depth of knowledge, and limitless aspirations. Our outputs included a plan for rebranding all existing agency partners, website (content, messaging, design development), and a series of larger campaigns to tell Acrisure’s new story. Our ideas included launching a podcast as well as being the named sponsor of a stadium.
Video: Vested created a script and creative concept, using an “animated/whiteboard” style to tell the Acrisure story.
Marketing Support and Campaign: Vested supported Acrisure’s day-to-day marketing needs, which included design support, content development, social media, and PR.
Result
A full rebrand and strategic rollout that included refreshed visuals and a strong, differentiated narrative around Limitless Possibilities. They are now the named sponsor of the Pittsburgh Steelers’ Acrisure Stadium (originally Heinz Stadium) as well as two others. They have a new customer-facing website catering to agency partners, investors and end-customers.
Execution
