Intelligence

Vested’s Maggie Monaghan Named Rising Fintech Star

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Binna Kim

President

Account executive’s work on Clarity Money launch helps agency win ‘Best Fintech Launch’ in PR News Finnie awards

We’re thrilled to add two more pieces of hardware to our awards shelf, and to see an outstanding young professional recognized for her hard work on a high-profile client.

PR News recognized Maggie Monaghan, an account executive at Vested, as a Rising Fintech Star. And Maggie’s work on the Clarity Money launch helped Vested earn the top spot in the category of Best Fintech Launch. Both awards were part of PR News’ Finnie Awards, which evaluate the most innovative and creative financial communications campaigns and people.

Since its launch in January 2017, Clarity Money has become one of the fastest growing personal finance management apps. The personal financial management application has analyzed more than $60 billion in transactions for customers and saved its engaged users who interact with the app more than $300 per year. Maggie leads the media relations efforts for the launch and ongoing program at Vested on behalf of Clarity Money, which helped the startup achieve these milestones.

Said Marc Atiyeh, chief strategy officer at Clarity Money, in a news release we published today “We rely on Vested as our partner and the team was an integral part of making our launch a success. From the onset of our partnership, Vested worked with our team to make sure we had an impactful message that would resonate with our key audiences.”

One of our core strengths is the cohesiveness of the team and our dedication to integrated communications in the financial services and fintech market. The competition in the PFM space is expanding, which means the message and value proposition each new entrant brings needs to be clearly articulated to consumers and influencers. We believe in Clarity Money, which is what made the launch such an important initiative for us, and Maggie is an integral part of the account team. It’s been exciting to see the company grow so quickly as we continue to work together.

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