What’s Your Best CMO Story?

We’re looking for B2B CMOs (Tech, FinTech, MarTech) to tell us your BEST story about courageous marketing, leadership, creativity, or risk-taking that paid off – basically anything that demonstrates a courageous, “renegade” marketing experience you’ve had in your career. Bonus points if there’s a lesson in there that can benefit other CMOs as well. Requirements: CMOs from B2B Tech, FinTech or MarTech organizations ONLY, please! Please reply by answering the question above, along with your email address and a brief bio. Selected answers will appear in Drew Neisser’s CMO Spotlight column on and may also be featured on the podcast.