Intelligence

Tax Day Story

As more and more Americans turn to Do-It-Yourself tax software to file their returns electronically, major tax-prep companies like Jackson Hewitt, H&R Block and Liberty Tax are scrambling to get a piece of the DIY pie by launching new products without losing brand awareness and in-person office visits that drive sales. I’m curious what strategies these companies are pursuing to stand out from the competition and to increase in-office filing during tax season?