Insurance Policy With the Lowest Cost, Isn’t Always the Best Deal

How can independent insurance agents and their carriers work together to highlight the benefits offered by certain insurance policies so customers see the value of one carrier over another, rather than focusing on the cost of the insurance policy? The article will appear in an independent insurance agents trade association magazine published in Connecticut, New Hampshire, New Jersey, New York and Vermont and should be written for insurance agency principals who mostly write property/casualty insurance. Articles should be about 1,500 words. Article deadline is Aug. 4, 2017.