Intelligence

Emerging Markets

I’m writing an article for American Express OPEN Forum about emerging international markets for American businesses. In other words, if you have a business, and you’re selling to a certain country that you feel is a growing, emerging economy, I’d like to hear from you. I’m particularly interested in why you’ve chosen to market to, or relocate to or franchise, etc., in the country – and what advice you’d have for other business owners who are interested in tackling the particular market you’re selling to. Also happy to hear from academics who want to comment on what emerging markets they think American businesses should consider going into; also happy to hear from anyone who represents associations, groups, etc., associated with emerging markets.