Last night, a campaign that our team conceived and executed on behalf of asset management firm Citadel, “The Business of Star Wars,” was chosen as a Gold winner at the Financial Communications Society’s Portfolio Awards, beating out some truly great work by Prudential Financial and Goldman Sachs.
Vested won for corporate image work done using a corporate website as the distribution channel. We were particularly proud of the campaign because it allowed our team to combine our creativity, technical knowledge, and media relations ability. We crafted the right content, packaged it in an inviting way, and used earned media to amplify its reach. Missing one of those three steps would have lessened the impact of the campaign, but we were able to get it all right.
Our agency is young, but our people are no rookies. The privilege and honor of accepting this award further validates the commitment and hard work of our entire team. It’s what we strive to deliver on a daily basis.
Congratulations to the rest of the winners, which are listed in full here.