Vested recently hosted its annual summer networking reception at the historic bar and restaurant, The Campbell, tucked inside Grand Central Station. First occupied by William Kissam Vanderbilt II, whose family built the terminal, The Campbell was later sold to financier John W. Campbell, a member of the New York Central Railroad‘s board of directors. It is rooted deep in financial history and served as the perfect backdrop for c-suite marketing and communication folks to network, share a drink and kick off the summer.
Vested was delighted to host nearly 200 clients, prospects, friends of the firm, and finance “celebrities” at the event. CCOs, CMOs, CEOs, directors of PR, marketing and media from Bloomberg, Morgan Stanley, American Express, Bank of America, Citi Bank, Oppenheimer Funds, LendKey, GrayScale, and others had a chance to see some familiar faces and meet new peers in the industry. Finance influencers Mrs. Dow Jones (Haley Sacks) and Farnoosh Torabi also joined us, along with Vera, Jill, and Chanterelle Sung of the documentary Abacus Bank.
And what would a Vested event be without a theme packed with puns? Given the space’s location, our custom cocktails and giveaways were train-themed. Guests slid up to the sprawling marble bar to order custom cocktails including a Choo-Choose Vested, Brand Platform, or Story Engine. On their way out, attendees were given Vested-branded chocolate bars in the form of vintage train tickets.
We also hosted a special edition of At The Vested Bar With … on the mezzanine level, where our Head of Agency Marketing Erica Thompson interviewed guests about trends and challenges in the financial communications industry.
Full series here.
A big thanks to everyone who came out to make our event a huge success! Check out some highlights below.