Every day, I’m in awe of the incredible people who choose to help drive Vested forward. The great clients that we have, the positive relationships with influencers that we enjoy, and the energy that’s on display every day in our office would not be possible without our team’s skills, dedication, and hard work.
Vested’s most important asset is its people.
Last week, as part of its Agency Elite Awards, PR News recognized our agency as having executed the top financial communications campaign for work we did with Citadel. That campaign is fully summarized in a case study we published earlier this year.
Although this news wasn’t surprising, we’re nevertheless honored and grateful for the recognition. The campaign exemplifies what can be accomplished with a multidisciplinary approach to communication.
Tactically, the campaign used newsjacking, which is described as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” Star Wars: Episode VII – The Force Awakens premiered on Dec. 14, 2015 and our team timed the Citadel campaign with the release to take advantage of its momentum.
At Vested, we do not separate earned, owned, shared, and paid media and this creative license allows our people to extract the most possible value from today’s integrated, complex media – which is the essence of our job. The campaign exemplifies what can be accomplished with a multidisciplinary approach to communication and we are honored to be recognized by PR News.