Vested Appoints Chief Creative Officer to Support Rapid Client Growth


Binna Kim


Vested, a new communications agency for a new financial industry, today announced it has appointed Ali Wells as its Chief Creative Officer and has signed as clients financial services heavyweights Bloomberg, Citadel, Tabb Group and Broadridge as well as financial publishing company Institutional Investor Journals over the past six months. This announcement is timed with the formal launch of the agency at a “Gold Gala” at the Museum of American Finance held on December 10th.

Wells joins the agency from financial communications firm Cognito, where she was Creative Director. There, she managed a team that delivered brand, digital, marketing and design programs for a client portfolio that included Oracle Financial Services, Intel, Citigroup FX and American Express. She holds a Bachelor of Design degree from NSCAD and The Cooper Union.

“As an integrated communications agency that helps the best financial brands leverage all media — paid, owned, earned, and shared — creativity is an essential part of the value we deliver clients. Ali Wells is the centerpiece of our creative capabilities,” said Daniel P. Simon, CEO of Vested.

Since its founding in July, Vested has earned the trust of over 20 clients that provide a range of hardware, software, and services across the financial sector.

“Vested is upending the traditional agency model. We’ve built an agency to deliver results for dynamic financial brands and attract top talent. The remarkable growth we’ve seen in our launch year validates that we really are doing something new and needed in this industry,” Vested President Binna Kim said.