Vested Acquires UK Agency Templars, Opens London Office


Ishviene Arora


We’re now (truly) international.

Vested this morning formally announced its acquisition of Templars Communications, a strategic financial communications agency in London. As I expressed to PRWeek, which broke news of the deal yesterday, we’ve been looking for the right opportunity to establish an office in London, and acquiring Templars was a natural next step.

Our two firms are passionate about the financial industry and share a zealous commitment to delivering value to clients, and we’re excited to seize the opportunities this combination will create for us and for our clients. Playing lead on the formation of the Global FinTech PR Network in 2016 broadened the geographic scope of the capabilities we offered at that time, and our acquisition of Templars continues to take Vested in that direction.

Kitty Parry, CEO and founder of Templars and a Young Global Leader in the World Economic Forum, will join Vested UK as a senior advisor. Her client-facing role will include providing executive-level counsel and sharing insights on the macro issues that impact how financial services organizations market and communicate. Parry will remain CEO of Social Media Compliance, a startup that helps financial firms manage the risks that social media use creates.

In 2018, we expect growth: in the number of intelligent, passionate people who choose to work at Vested; in the increasingly varied services our teams provide to clients; and in the kinds of clients that retain us as trusted communications partners. And, overall, in the way we execute our strategy as a company.

Vested exists to support the marketing communications function within financial firms. Today, as we have since our founding, we recognize that consulting is but one piece of that puzzle. Our mandate also demands we help our clients source the best marketing and communications talent; empower their people with the best data, insight, and technology; and provide on-demand training and education that allows their people to truly excel.

No agency in the world truly does all of those things. But it’s where we’re headed, and our combination with Templars is an important step in the journey.