Seres Lu - Vested

Seres Lu

Seres Lu

Senior Account Manager

Seres is a Senior Account Manager at Vested, based in San Francisco, helping to grow the company’s presence on the West Coast. She specializes in modernizing and driving integrated communications programs for large financial institutions, and particularly loves crafting content – the soul of a communications program – to tell brand-authentic stories across a range of channels. Prior to Vested, Seres worked at financial communications agency Macmillan Communications and APCO Worldwide, a global public affairs consultancy. Seres holds a masters degree from the Columbia University Graduate School of Journalism.

Seres was named a Rising Star by PRNews in 2019.

“I’m here to help clients tell the story of their company – their brands as envisioned, their products and services as created, their value as intended – with the goal of helping audiences to understand and support that story.”