Head of Agency Marketing, US
Keren brings over 20 years of marketing experience to Vested. Her expertise lies in developing compelling narratives for B2B and B2C brands to differentiate them from the competition, increase customer acquisition and drive growth. Most recently, Keren ran her own consulting business working as a fractional CMO and marketing strategist for B2B service and SaaS companies.
Prior to that, she has also held leadership roles in marketing for a global book publisher, two national cable networks and other media content companies. She began her career on the agency side as a media planner.
She holds an MBA in Marketing from New York University’s Stern School of Business and a BA in French and Sociology from Franklin & Marshall College.