I am a highly experienced PR & Marcomms expert whose passion lies in motivating organisations to bring-to-life their stories using an authentic brand vision.An expert in connecting with global audiences across the channels of their choices (earned, paid media mix), I am a huge believer in the power of influence, and the bedrock of insights and data. I am a strategic leader who is as adept at creating and delivering creative comms initiatives in complex environments, as I am at delivering reputational risk frameworks and senior counsel. And I believe that, above all, authenticity and integrity remain the most significant drivers of brand warmth.
The proudest moment in my career has been building a social media business unit from scratch at a complex FTSE 100 company, leading to the establishment of a Centre of Excellence for creation, activation and amplification across numerous operating Brands.
“Communications is about ensuring others understand our messaging which is why, above all, authenticity and integrity remain the key to building engaging brands. A great campaign should create an impact far beyond a company’s profits.”
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