Jessie Smiley - Vested

Jessie Smiley

Jessie Smiley

Senior Account Manager, US 

Jessie is an energetic public relations expert with over a decade of experience representing brands across numerous industries throughout banking and financial services, as well as retail, tourism, education, public policy, and commercial real estate. Jessie has a particular passion for shining a light on DEI and social good initiatives.

Jessie is a strategic leader and creative voice who seeks to tap into authentic storytelling opportunities at every turn, prioritizing each brand’s goals, objectives, and drivers of growth when formulating communications across various channels. With deep PR, media, and broadcast expertise, she has leveraged her years as an on-camera spokesperson into a playbook for media training. She earned an MBA with a focus in Marketing Communications from the University of Colorado and has twice been internationally recognized with first-place honors for Best PR Program following new product launch campaigns.

“Storytelling is at the heart of every facet of integrated communications. There is nothing more powerful than authenticity — if your audience can fall in love with your “why,” they’ll already be fans of your “what.”