Head of Agency Marketing
Erica Thompson is Vested’s head of agency marketing and leads the firm’s shared, earned, owned and paid efforts. As a former reporter for The Boston Globe, Boston.com, the New York Daily News, and other publications, storytelling is at the root of Erica’s passion. She’s covered a multitude of beats including arts & entertainment, politics and real estate, and understands how to engage and retain audiences through a narrative. This, combined with her previous experience as a social media manager and digital producer, allows Erica to elevate Vested’s message across various platforms to drive sales and brand awareness.
“Financial communications isn’t about press releases or Tweets – it’s about emotion. Money is personal and its stories should be, too.”