Ali Wells - Vested

Ali Wells

Ali Wells

Chief Creative Officer

Ali strives to help financial services clients connect with their audiences using more than words. By creating unique and impactful visual communication, Ali helps brands–both new and established–stand out in a crowd. Previous to Vested, Ali spent 6 years at Cognito, where she headed a team of talented individuals and helped clients like ITG, Oracle, Tradeweb and IPC reach their design and marketing goals. Ali holds a Bachelor of Design from NSCAD and The Cooper Union.

“A brand is far more than a logo and color palette. Companies need to present themselves to the market with a voice, a point-of-view and a steady stream of content, showcasing their expertise appropriately.”