Start with a strategy.
For those in asset and wealth management, there’s a, ahem, wealth of opportunity: staggering amounts of untapped capital ready for investment.
But to access this liquid capital, investment managers must first reach their target consumers. With upcoming demographic shifts – Baby Boomers retiring and transitioning wealth to younger generations, and Millennials growing in their careers and “uncovering” disposable income – managers will need to connect with nontraditional markets and learn how to best work with those groups.
Mutual funds, and asset and investment managers will have to differentiate themselves – either based on past performance, via a strong investment track record, or future promise, via a unique value proposition. They must strike a delicate balance between daring and stable.
We know the industry, and we know the consumers. The branding campaigns we have done in the past show Vested’s ability to strike this balance for clients in the wealth management space. We can do it for you, too.
Relevant client support
- News: Morgan Stanley hires Vested to support tech initiatives (PR Week)
- Blog: Growth and excellence
- Press release: Noted Economist and Author Milton Ezrati Joins Vested
- Press release: Vested Hires Asset Management Communications Pro, Hod Klein