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All Blog Posts

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  Insider Tips for Pitching Financial Journalists

  April 24, 2018

  Recently, I attended a panel focused on how the changing media landscape is making it harder to create pitches that catch the eye of...

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  Financial Marketers Must Truly Understand Millennial Nuances

  April 20, 2018

  Millennials: the generation known for spending all of their money on avocados and therefore never being able to buy homes. We laugh, roll our...

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  Our Passion for Financial Literacy… in all its Forms

  April 16, 2018

  Here at Vested, clients come first and we've spent the first two weeks of Financial Literacy Month helping push our clients' initiatives forward, even...

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  Financial Brands Must Get “Woke” to Gen Z

  April 13, 2018

  Yesterday and today, we’re publishing two posts on Gen Z and social media. Today’s post from Ashley Shahid explores data about Gen Z’s social...

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  After Parkland High School Shooting, Gen Z Turns to Twitter

  April 12, 2018

  Today and tomorrow, we're publishing two posts on Gen Z and social media. Today's post from Biz Cozine focuses on Gen Z's use of...

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  Study: Gender Equality Still a Key Concern in PR, Comms

  April 10, 2018

  It’s been five years since Sheryl Sandberg’s book, “Lean In,” sparked a movement to encourage and inspire women to fight for gender equality both...

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  Busted Bracket? Check Out Our FinTech News Bracket, Instead

  March 23, 2018

  There's a throwdown in the office because everyone's March Madness brackets are busted. As the perennial “sports guy,” I run the ordeal, explain how...

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  COO Ishviene Arora Named Executive of the Year

  March 22, 2018

  It’s been a busy March for the women of Vested. SAE Seres Lu authored a byline for Markets Media, we announced that VP Jac...

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  Ten Years after Bear Stearns, Uncertainty is the Real Threat

  March 14, 2018

  A little more than a decade ago, the global financial system began to crumble. Ten years ago this week, rumors circulated that Bear Stearns...

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  VP Jacqueline Gogel named 2017 PR News Rising PR Star

  March 09, 2018

  On the heels of International Women’s Day, it seems only fitting one of our incredibly talented and hard-working female team members is recognized for...