We’re happy to report that Vested Ventures CEO Eric Hazard will join three other executives to share financial branding tips and techniques at the Gramercy Financial Marketers’ Summit next week in Pennsylvania’s Lehigh Valley.
Eric will look to share results from our Millennials & Money survey as well as other best practices he’s learned over the course of his career as a financial analyst, strategic communications adviser, and now as the manager of a unique seed-stage investment fund associated with the fastest growing public relations agency in the world.
“A strong brand goes beyond a name,” said Hazard in a recent news release announcing Vested’s cheeky Fintech Name Generator. “It is how a company goes about delivering, repeatedly and consistently, on a promise made to customers and other stakeholders. It’s the process of becoming the best solution to a real problem.”
Joining Hazard will be executives from Accelerate Strategies, OppenheimerFunds, and Carillon Tower Advisers. The Gramercy Financial Marketing Strategy Summit is an overnight, full-emersion strategy conference designed exclusively for senior leaders in financial services marketing. It brings together the top marketing minds from the world’s leading financial brands along with other industry leaders and seeks to shed light on the industry’s most innovative strategies.
We will share the collective learnings of the panel in a post-event wrap up.
PANEL: Re-Thinking The Financial Brand
PANELISTS: Donna MacFarland, Chief Executive Officer, Accelerate Strategies; Ed Nini, SVP, ETF Marketing, OppenheimerFund; Renee Baker, Chief Marketing Officer, Carillon Tower Advisers; Eric Hazard, Chief Executive Officer, Vested Ventures
MODERATOR: Bill Wreaks, CEO & Chief Analyst, The Gramercy Institute
WHEN: Tuesday, October 3 at 9:25am ET
WHERE: The Bear Creek Mountain Resort at 101 Doe Mountain Lane, Macungie, PA 18062