Christina Bertinelli Joins Vested as Managing Director


Binna Kim


In just two short months, 2019 has been an incredible year for Vested thus far. New clients, new projects (more on that later), and most recently, a new member of our senior leadership team — Christina Bertinelli. Christina is the agency’s newest managing director at its New York headquarters. She joins Vested with more than 20 years of experience in financial services and investor communications and storytelling. Christina has a long track record working with private equity firms, hedge funds, and insurance companies, so to say we’re excited to have her on board would be an understatement.

In her role, Christina will play an instrumental part in expanding the firm’s client base and leading Vested’s growing marketing offering, which currently includes social media, web design, digital ad-buying, and branding, among other services. Upon joining, Christina has already brought over two clients from her former firm, Lumentus: J.C. Flowers, a private equity investment firm dedicated to investing globally in the financial services industry; and MidOcean Partners, a private equity firm specializing in leveraged buyouts, recapitalizations and growth capital investments in middle-market companies.

Prior to joining Vested, Christina spent more than four years as a senior partner at Lumentus, where she established and then led the firm’s digital reputation practice. There, she oversaw a team of creatives and directed strategy around client content, user and audience experience, program measurement, search strategy, comprehensive communications, and brand marketing, as well as large-scale corporate events — for clients in the financial services. Previously, Christina founded and managed the New York office of Instinctif Partners, a top UK-based communications agency. And before that, she served as VP of account management at GO Productions, a boutique creative agency; and SVP of client relations at Broadstreet, a corporate and marketing communications firm.

Her experience and expertise in digital will serve the ever-changing landscape of client needs and help Vested expand its already robust offering. As a long-time player in the financial marketing and reputation management space, Christina’s knowledge, as well as her seasoned leadership skills, will only project Vested further into success in 2019 and beyond.