Masthaven is a retail lending and savings bank located in the UK. While they liked their existing logo and color palette, Masthaven found the application of their brand to be childish and unappealing to the broker side of their business. Vested refreshed their old brand, developing a new brand identity and graphic assets that appealed to both retail customers and brokers alike.
We chose Playfair Display Bold and Bariol Regular for Masthaven’s primary and secondary fonts, striking a balance between traditional finance and the existing youthfulness of their brand.
Masthaven’s color palette consists of five primary colors: Ice, Pebble, Iron, Charcoal, and Fuschia. The warm colors give their brand a bright and refreshing look across all mediums and distinguish them from competitors in the field.
We applied Masthaven’s new brand guidelines to their existing collateral in both digital and print, including business stationary and product guides.
In addition, we designed a new website based on the rebrand for both desktop and mobile devices.
Masthaven could not have been happier with the result of the rebrand. It was rolled out successfully across all mediums in early 2019 and met with praise throughout the company.