As reported in Bobsguide and Bulldog Reporter, Backstop Solutions Group, an investor management platform for the institutional investment community, has tapped Vested to lead its global public relations efforts.
The company, which provides a comprehensive suite of software that helps investment funds raise capital, manage investor relationships, conduct research, and comply with regulations in both desktop and mobile environments, selected Vested after an extensive review process. The agency’s mandate is to raise the firm’s profile through earned media coverage using its extensive knowledge of what makes news in the financial services space and its broad network of media gatekeepers.
“We were looking for an agency that had a strong understanding of the financial environment, and one that would commit senior people to executing account work,” said Kayleigh Taylor, Marketing & Communications Specialist at Backstop Solutions Group. “It takes a long time to build relationships with key influencers in the space who understand the sector, and retaining Vested was the right decision because it will expedite that process.”
Taylor also said she intends to use Ali Wells, chief creative officer at Vested, as a resource for creative projects.
Dan Simon, CEO of Vested, added: “Backstop is a pioneer in cloud-based technology and we are thrilled to be supporting the company in its communications efforts to further elevate the brand and wealth of expertise at the firm. Investment managers continue to face regulatory scrutiny and Backstop is leading the way in operational due diligence, empowering fund managers to focus on growing their assets under management.”
About Backstop Solutions Group
Backstop Solutions Group is a leading provider of cloud-based financial technology solutions for hedge funds, funds of funds, pensions, endowments, private equity firms, consultants and family offices. Founded in 2003, Backstop created the industry’s first web-based software that helps firms in the institutional investment industry operate more efficiently, invest intelligently and communicate effectively. With offices across the United States and in Europe and Asia, Backstop now serves over 700 firms worldwide, making it one of the fastest growing software providers in the financial services industry. For more information visit www.backstopsolutions.com. Follow us on Twitter @Backstop.
Vested is a new communications firm for a new financial industry. We deliver integrated communications solutions that merge deep financial and technology expertise with creativity and results. Over the last 15 years, our team has worked with financial brands both big and small to make outsized impressions and are launching Vested to bring a hands-on, innovative approach to communications. We believe that as the industry evolves, so should communications. This is why we’re tapping into the best new technologies and the smartest global partners. And why we’re channel-agnostic. Whether it’s managing our clients’ social media profiles, PR programs, digital ad campaigns or content marketing programs – we’re focused on delivering out-of-the-box results. Learn more at www.fullyvested.com.