Intelligence

If mobile banking is so easy, why is signing up so hard?

“Financial institutions are pouring digital investment dollars into advanced servicing and marketing, while account opening — the single digital feature most clearly tied to return on investment — is left broken at most banks,” said Daniel Van Dyke, senior research analyst at BI Intelligence. “It’s bizarre.”

Source: American Banker

More: https://www.americanbanker.com/news/if-mobile-banking-is-so-easy-why-is-signing-up-so-hard

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